We love this film 'Why' by Spanish GQ. Just like us, the film was inspired by the rough unforgiving desert landscape with a hint of glamour thrown into the mix. It’s a beautiful and inspirational way to showcase fashion compared to more traditional methods of editorial and catwalk shows, but also adds in another dimension. We are all about the cross-referencing of media at ISBIM and do have a few similar projects in the works for 2011. Exciting stuff!