For menswear this season, ISBIM has decided to push itself beyond all previous collections. Inspired by the harsh conditions, colour and texture of the desert, the ISBIM Spring/Summer 2011~12 collection seeks to add a sophisticated, but slightly more rough-around-the-edges feel to urban dressing.
Where womans wear was minimalist and sensual, the menswear is the antithesis to this aesthetic with sharper tailoring and a more rugged feel. The ISBIM man lives within the city, but chooses not to let the confines of the city define him.
The collection consist of 23 garments, centered around a range of t-shirt and shirts, with a few key jackets, and also the signature ISBIM denim jeans. All pieces are designed for their wearability and verasility and can easily be worn day or night, work or weekend.